Sumare, Cuidar al Viajar

Abstract

This degree project is based in the field of graphic design, specifically within the context of responsible tourism. Its starting point is the growing problem of non-responsible tourism in destinations of high ecological and cultural value, a phenomenon that has generated negative impacts in the municipality of Tota and Lake Tota, in the department of Boyacá. In light of this situation, the research aims to answer the following question: how can graphic design, through an editorial proposal, raise awareness among young tourists (ages 18 to 35) about the impact of their actions during travel, while simultaneously promoting responsible tourism practices? To answer this question, a visual communication strategy was designed based on an editorial piece, the development of which involved a systematic process of research, creation, and validation with users.

Regarding its structure, the document is organized into sections that coherently articulate the theoretical, methodological, and design-related components of the research. First, the problem statement, research question, and general and specific objectives are presented. Next, the justification is developed, which argues for the disciplinary relevance of the project based on the qualities of graphic design as a tool for cultural mediation, as well as its temporal feasibility. Subsequently, the methodological design is presented, which adopts a qualitative approach with a project-based orientation and is structured into sequential phases of research-creation, systematization of the experience, and prototype evaluation. Then, the systematization of the experience is addressed, detailing the following aspects: what was systematized, why it was important to do so, a summary of the experience developed, and the context of the situation addressed. Next, the systematization plan is presented, which includes subsections such as the purposes of the systematization, the central aspects to be analyzed, historical recovery, information classification, critical interpretation, the sources used, the procedures, and the products obtained. After that, the work schedule is presented in the form of a field diary, significant learnings are analyzed, and a topic for reflection with academic discussion is proposed. Finally, the development of the editorial prototype is described, the final proposal that demonstrates the analysis and contribution of the experience is presented, conclusions are stated, and the bibliographic references that theoretically and methodologically support the study are listed.