Levantando anclas

Abstract

This project aims to design a communication strategy that informs women about the different types of gender-based violence, specifically directed at the users of Fundación Soy Oportunidad in Bogotá. The proposal responds to the need to create clear, empathetic, and accessible communication tools that help women recognize various forms of violence and identify warning signs. The Design Thinking methodology was applied, ensuring an iterative, ethical, and user-centered process that considered the emotional, cultural, and contextual realities of the participants. The project was developed through five phases: empathize, define, ideate, prototype, and test, incorporating interviews, co-creation sessions with psychologists, pilot tests, and feedback from feminist and academic groups. The main outcomes include the creation of informative materials such as a fanzine and an adapted Violentómetro, as well as the design of an interactive workshop in collaboration with the foundation. The experience demonstrated that design, when applied with sensitivity and empathy, can become a transformative tool for preventing gender-based violence and promoting social awareness among women and their communities.