Plan de negocios para la oferta de un servicio de acondicionamiento fisico pre y post quirurgico de cirugía plástica y bariatrica

Abstract

There is growing evidence that physical activity can improve weight loss and other outcomes before and after bariatric surgery and plastic surgery. However, most preoperative patients are insufficiently active and, without support, do not achieve substantial increases in their preoperative and postoperative physical activity. While much work remains to be done to determine the most effective way to help patients achieve an active lifestyle, recent evidence suggests that with support, inactive patients can become active enough and improve their surgical outcomes. This project contains the own analysis of a business plan, its main objective is to design a business plan for a company specialized in pre and post-surgical physical conditioning of plastic and bariatric surgery in Bucaramanga and its Metropolitan Area. The methodology used has an exploratory study and is of a mixed approach. For this, the scientific literature was used to identify the key physiological elements for the prescription of exercise in these cases, as well as an analysis of the sector, the profile of clients and users; in addition to a financial analysis to determine the viability of the project. The result of this exercise concluded that it is economically viable with growth potential, given the demand conditions for this type of services. The company will have coverage in the city of Bucaramanga and it’s Metropolitan Area.