Tenencia responsable de caninos un compromiso de por vida

Abstract

The project aims to raise awareness among the community of people who have or want to have a dog about responsible dog ownership through a BTL campaign. It highlights the value of canines as members of the family to reduce animal abandonment and mistreatment. The campaign is based on the human-canine bond, collective social responsibility, graphic design and visual storytelling. On the other hand, this campaign seeks to raise awareness about the abandonment of canines through educational and awareness-raising activities. The objective is to form a community committed to animal welfare in order to reduce the number of cases of abandonment. It is supported with references and studies on animal abandonment in Colombia and strategies to raise awareness about animal abuse. To achieve these objectives, the following steps are proposed based on the double diamond and design thinking.