Análisis de la viabilidad técnica, comercial y económica de un emprendimiento de chocolate de mesa artesanal elaborado con cacao de origen para la generación de valor agregado en familias cacaocultoras de Vista Hermosa, Meta.

Abstract

The objective of this study was to evaluate the feasibility of an agro-industrial venture focused on the production of artisanal drinking chocolate as a value-added strategy for cocoa-producing families in the municipality of Vista Hermosa, Meta, Colombia. The research adopted a mixed-methods approach with a descriptive scope and a non-experimental design, integrating qualitative and quantitative information collected through semi-structured interviews with cocoa producers, surveys administered to potential consumers, and a documentary review of technical and scientific literature related to cocoa agro-industrial processing. The first stage involved the characterization of the socioeconomic and productive conditions of cocoa-producing families, revealing extensive farming experience, availability of raw materials, and a strong interest in participating in value-added processing activities. However, the study also identified the need for technical training, organizational strengthening, and access to specialized equipment. Subsequently, the technical requirements and production process for artisanal drinking chocolate were described, establishing a production model adapted to a rural agro-industrial microenterprise using appropriate small-scale technologies and technical parameters that ensure product quality. The market analysis revealed a high level of consumer acceptance of artisanal drinking chocolate, characterized by frequent consumption habits, willingness to purchase, and positive perceptions regarding attributes such as cocoa origin, sensory quality, artisanal production, and sustainability. Direct marketing channels were also identified as one of the most promising alternatives for product commercialization. Finally, the economic evaluation showed favorable conditions for the financial sustainability of the venture. The analysis of the cost structure, contribution margin, break-even point, profitability scenarios, financing structure, and projected cash flow showed positive results under the established assumptions, indicating that transforming cocoa into artisanal drinking chocolate represents an economically viable alternative for generating added value and strengthening the income of cocoa-producing families in Vista Hermosa.