Informe de Práctica empresarial en PriceSmart Colombia S.A.S

Abstract

The main objective of the internship report developed in the company PriceSmart Colombia S.A.S. was to analyze the feasibility of implementing a distribution center in Colombia. Through the analysis carried out, both the advantages and disadvantages that carrying out this strategic investment would imply for the company were identified. It was concluded that the creation of a logistics distribution center in the country would have a significant positive impact, since it would improve the marketing times of imported products. It was evident that a considerable reduction in shipping costs and in the handling of goods would be achieved, thus optimizing the efficiency of logistics operations. However, the costs associated with the initial investment and the challenges that its implementation would entail, such as the required infrastructure, human talent management and technological adaptation, were also evaluated. During the development of this analysis, it was possible to integrate and apply the knowledge acquired as a student of the International Business program of the Universidad Santo Tomás de Bucaramanga. From professional practice, it was possible to observe first-hand the setbacks and novelties that the club faced in its daily operation. A more robust logistics infrastructure would positively impact the processes of receiving, storing and distributing goods, which in turn would favor inventory turnover. This improvement in operational efficiency would be directly reflected in greater product availability for consumers and, consequently, in an increase in final sales