¿Una Herramienta o una Amenaza?

Abstract

The use of Artificial Intelligence (AI's) in everyday life is increasingly evident. (LanotaEconómica)2023 According to recent studies by DANE (Department National Administrative Department of Statistics), in recent years, the use of AI's has increased by 25.8%, establishing itself as a tool that represents a opportunity for the development of different areas (social, technological and economic), having Chat GPT as the tool that exceeds 62 million queries daily, only in Colombia. According to Statista (2023), Colombia is the second country in Latin America with the highest number of daily visits to Chat GPT, recorded between January and March 20237 (Figure 1); At a global level, this put Colombia among the 20 countries with the highest use of this tool, representing 1.9% of the total daily worldwide use of this AI. However, according to Grimm cited by La Nota Económica (2023), the dishonest use with which some students have used Chat GPT in certain tasks academics. However, the current approach is oriented towards the transformation of this artificial intelligence into a tool that can improve and enrich the process of student learning. In that sense, there is consensus that this AI will have a significant impact on the way education is delivered and on the evaluation of the students. This is why it is necessary to look for new strategies that allow the population approaches the use of these new technologies. This document explains the8 development of MACHINA, a design proposal for a mobile application based on the SCRUM methodology, this app shows the possibility of connecting through processes collaborative, with the use of AIs for academic and creative processes of the future graphic designers. This document exposes the entire process carried out, from ideation to production. production of the proposal, exhibited in a medium-high quality prototype, where apply the knowledge acquired in the learning process of using AI's carried out carried out with teacher Laura Garzón and other students from the faculty of graphic design from the Santo Tomás University, since June 2023. This project seeks to lay the foundations for applying digital strategies in the future in the academic field, so that students find in AI's tools that allow them to optimize and improve their creative processes, while staying up to date. vanguard of these new technologies that, as will be evident throughout the document, promise to drastically change the profession of designers graphics.