Constructora Bolívar S.A. en el Mercado Internacional

Abstract

This document discusses the improvement plan presented to the Faculty of International Business with the goal of obtaining a degree in International Business under the professional practice modality carried out by Judith Katherine Bocanegra Lozano at Constructora Bolívar S.A. The objective is to propose a strategy and value proposition for the international sales process, maximizing the company’s presence in other countries and increasing international sales. Therefore, it was identified that the company's main weakness is the lack of significant presence in other countries, which limits the expansion of the target market and generates lost business opportunities. The improvement proposal is to conduct a market study for Constructora Bolívar S.A. in the sales department with a well-known real estate provider specialized in marketing and advertising, with a presence in various countries including the United States, Spain, Chile, and Canada, where there is a presence of Colombians interested in investing in housing in Colombia. Omnicongroup is a leading provider of sales and marketing solutions, which would be a good alternative to drive the growth of Constructora Bolívar S.A. The goal is to strengthen the commercial area with sales abroad, optimize resources, reduce costs, and simplify the buying process for those interested in investing in Colombia.