La Cultura como Brújula en los Negocios y las Relaciones Interpersonales en los Emiratos Árabes Unidos

Abstract

The main objective of this research was to understand the influence of the cultural protocol of the United Arab Emirates (UAE) on the country’s business and interpersonal relationships, identifying the main cultural challenges and providing comprehensive insights on how to address them.

A descriptive methodology with a qualitative approach was employed, utilizing a review of primary and secondary sources, participant observation, and semi-structured interviews with local educators as tools for data collection.

The results identified key aspects of the cultural protocol that influence interactions with locals, such as greetings, attire, meeting organization, and more. Additionally, the research highlighted challenges faced by businesspeople regarding the local communication style, the need to build personal relationships, and the adaptation to work schedules and Islamic holidays.

With this in mind, several recommendations were proposed to overcome potential obstacles. Finally, the conclusions emphasized the necessity of having an adequate understanding of the cultural protocol and related aspects to avoid misunderstandings and successfully navigate the United Arab Emirates.