Informe de práctica realizado en el Centro de Consultoría Empresarial de la Universidad Santo Tomas de Bucaramanga

Abstract

To obtain the degree in International Business, Universidad Santo Tomás offers various options as degree alternatives, including business internships. This modality allows students to apply the knowledge acquired during their academic training in a real-world setting, strengthening their professional competencies. The internship was carried out at the Centro de Consultoría Empresarial (CCE) of Universidad Santo Tomás, an entity dedicated to supporting the internationalization and competitive strengthening of companies participating in the “Futuros Exportadores” program, in partnership with ProColombia and the Camara de Comercio de Bucaramanga. This report compiles the development of activities carried out by the intern, which included administrative support, preparation of technical reports, follow-up of business consulting sessions, analysis of export potential, information management on institutional platforms, and participation in specialized consulting processes. Additionally, the report includes a characterization of the macroeconomic and microeconomic environment in which the CCE operates, a description of its organizational structure, and a proposed improvement aimed at innovating the services offered by the center.