Práctica Empresarial

Abstract

During my professional internship at Trébol Colombia S.A.S., I had the opportunity to work as a UX/UI designer, participating in the corporate website redesign project. The main goal was to refresh their digital presence, improve the browsing experience, and align the visual identity with the values and services offered by the company as a specialist in technological solutions. The process started with a project kickoff meeting, where the objectives, team expectations, and general guidelines that would guide the design were defined. In this first stage, we discussed the tastes and styles they wanted to reflect, as well as the problems found in the previous version of the site, which included outdated visuals, poor usability, and an excess of technical jargon in the communication—factors that made it hard for the audience to understand the services. With this information, I created a first high-fidelity prototype using Figma as the main tool. The design included a modern, visually clean proposal with a functional structure aimed at making navigation easier for users aged 25 to 60, mainly company executives and CEOs interested in tech services. However, when I presented the prototype in a review meeting, the team felt that the proposal didn’t fully reflect the brand identity, so we decided to restart the process from scratch to build a stronger foundation.