Creación del Área Formativa como Estrategia Organizacional y Fortalecimiento del Desempeño Laboral de Educonnecting

Abstract

This document is based on a strategic diagnosis to create the training area of a study abroad agency called Educonnecting S.A.S. Located in Bogotá, Carrera 11 # 93-53 Office 204. This initiative originated on September 13, 2021, and was supported with the MMGO tool (Modernization Model for Organizational Management) founded by the EAN University. With this tool, the development of the diagnosis was promoted, in order to evaluate each of the areas of the company, determining the fundamental characteristics of the current situation of the company and its environment. Four fundamental phases have been segmented that will give rise to an entire action plan that allows establishing an organizational strategy focused on strengthening the company's work performance. The first phase consists of the internal analysis of the company where the main characteristics of Educonnecting are described. In the second phase, an analysis was carried out at a macro and micro environment level, taking into account political, economic and social aspects; likewise, its suppliers, clients, intermediaries and competitors. In the third phase, the development of the diagnosis continued, taking into account the results derived from the MMGO tool and the corresponding analysis of the different factors. In the fourth phase, once the data has been analyzed, the problem statement is formulated to determine the best alternative solutions.