Conectados: guía para colaboradores Sodexo.

Abstract

This project systematizes the design and validation of a visual, pedagogical guide and editable templates to support request management for the Communications & Marketing area at Sodexo Colombia. It addresses a diagnosed problem: mislabeling of “urgent” requests, incomplete information submitted through ASAP, and the lack of pedagogical criteria to steer cross-area workflows. Methodologically, it follows an research–creation approach and experience systematization with a qualitative lens, combining observation, surveys, request log analysis, and co-validation sessions with the team. Graphic design is treated as a strategic tool to clarify processes (communication types, relevance levels, channels, and lead times) while reinforcing brand identity and comprehension through flat illustration, institutional typography, and corporate color palette. Findings indicate improved prioritization, less rework, and a positive usefulness perception by the team, alongside an innovation certification and the guide’s potential for yearly updates. The study concludes that a clear, brand-aligned visual guide effectively trains, informs, and integrates collaborators, enhancing efficiency and organizational culture.