Informe de práctica empresarial realizado en la empresa Helados Popsy

Abstract

This report describes the experience and results obtained during a business internship conducted at Helados Popsy, a leading company in the gourmet ice cream market with a presence in Colombia, Peru, and Panama. The problem addressed during the internship was related to the need to find methods to standardize the management and control of advertising materials at different points of sale. The objective was to support the marketing department in implementing trade marketing strategies to strengthen brand visibility. The method applied consisted of direct observation, process analysis, and the design of a proposal based on Deming's PDCA (plan, do, check, act) quality cycle. The expected results of the proposal include optimized internal communication, visual uniformity of the brand at points of sale, reduced reprocessing, and effective execution of promotional campaigns. The discussion shows that the experience of completing the internship allowed the company to apply theoretical knowledge, strengthen job skills, and understand the importance of innovation and visual control in positioning a brand in a saturated sector such as the food industry.