Producción y Comercialización de Abono Orgánico - Humus de Lombriz Roja Californiana

Abstract

The excessive use of chemicals in crops and the inadequate management of organic waste in the municipality of Ventaquemada Boyacá are problems of a social and environmental nature, which affect the health of the people who live in the municipality and also damage the environment by generate pollution to the ozone layer and infertility in the soil, for this reason it is important to plan long-term solutions that reduce the environmental impact. Due to the above, the initiative to develop a business model entitled: Production and Marketing of organic fertilizer (Californian red worm humus) arises, which allows the generation of employment and mitigates the environmental impact by reducing the organic waste that reaches the landfill daily. Pirgua toilet located in Tunja. Below are the benefits of using organic fertilizer: • Helps improve the ecosystem and productivity of crops • Generates defenses against pests and diseases. • Increases water capacity, saving up to 25% of irrigation water. • Neutralizes the PH of the soil, improving structure and texture. • Increases the production of microorganisms, helping soil fertility. • Greater nutrients and flavor in cultured foods. • Reduces the level of insects that attack crops

All of the above allows us to identify that the project under study is viable, because, in the Municipality in question, it is necessary to provide an improvement strategy that mitigates environmental damage by helping to reduce organic waste and therefore increase landfill cleaning. This document is structured by an initial section or introduction to the business idea, through the identification of the problem, objectives, justification, as well as the matrix or canvas in which the general idea of the project is briefly described. . In section one of the document, the macro and microenvironment is set out in which important aspects are defined to take into account in the optimal development of the project, since in this way the general behavior, both internal and external, of the business is known and thus generates improvement strategies for its good economic or profitable development. To determine the market study, it was necessary to analyze the size of the market through statistics or information extracted by the Planning Department, Government of Boyacá, DANE, etc. Thus, obtaining real data in relation to the classification of the population and behavior in different scenarios (social, demographic, cultural, natural), to define the target market to whom the reference product will be implemented. The technical operational study aims to demonstrate the composition of the organic fertilizer as well as the manufacturing process in which the required steps from waste collection to the final product are shown through the flowchart, the inputs, materials are also exposed. , infrastructure necessary to achieve the positive result of the Californian red worm humus organic fertilizer. Subsequently, in the organizational study, the possible positions to be implemented with the start-up of the project, the type of company established for the business model, permits, licenses and taxes that will take place are identified. Through strategic thinking, strategies are defined that allow optimal business development to take place, considering relevant aspects such as: Product, customers, promotion or launch, service, price, distribution, allies, etc. In this way the budget is structured to know the costs and expenses necessary for proper functioning. Finally, in the financial study, the costs, budget, cash flow, income statement are built to know the viability of the business around the sales projection and prices established according to the cost of inputs, labor, materials etc.