Pasantia- Ginna Zulieth Clavijo Riveros-Guanajato-2019

Abstract

Internationalization is the process by which a company takes action with a view to expanding its productive activities to other markets across borders. In this research, two case studies of Mexican companies with a presence in Colombia (FEMSA and CEMEX) were carried out, contextualizing the internationalization processes from their beginnings in the country of origin, through the process of adaptation and development of their activities outside the country, and highlighting the method of how they started their activities in Colombia. Based on the foregoing, a qualitative, descriptive, non-experimental research was developed in which a relationship with the internationalization activities and the business structure handled by each of them was evidenced, followed by an approach to corporate social responsibility within the framework of ISO26000, GRI and CECODES to support the hypothesis that all international companies should be socially responsible. Additionally, comparative tables were made by each of the international bodies ISO26000 and GRI and by the Colombian organization CECODES, with the most relevant aspects and practices developed by each company together with the results of the research