Plan de proyecto para el diseño de la cadena de valor del negocio de orquídeas de la asociación Orquiflores del Huila, bajo los lineamientos del PMBOK 6

Abstract

This study was undertaken to address the issues identified within the Orquiflores del Huila Association, namely low productivity and a lack of standardisation, where production is carried out on an individual basis and lacks coordination, as well as a lack of awareness of actual costs – factors which have led to limited competitiveness and sustainability among the 36 women members. Based on this, the general objective was set as follows: “To design a structured value chain for the orchid production business of the Orquiflores Association of Huila, following the good project management practices proposed by the PMBOK® Guide (sixth edition), leading to the optimization of its processes and the strengthening of its competitiveness in the market”. The methodology employed was a mixed-methods study integrating qualitative and quantitative analysis through surveys and interviews, which facilitated the technical planning of various critical areas such as scope, schedule, costs, quality and resources. This made it possible to demonstrate the financial viability of the proposed model with an investment of $25,000,000 COP, with a net present value (NPV) of $76,352,767, and an internal rate of return (IRR) of 97.4%, which supports the proposal to create a centralized cooperative nursery, with the aim of facilitating the transition to a professional technical model that, if implemented, would ensure operational profitability and promote the economic empowerment of rural women in the municipality of Pitalito, Huila.