Formulación de una propuesta de modelo de negocio de una unidad productiva de “desayunos sorpresa saludables” para el emprendimiento “Mistacho” utilizando el marco de trabajo scrum

Abstract

Within this text, a business model proposal was made for a productive unit of "healthy surprise breakfasts" for the MISTACHO enterprise under the SCRUM framework. Within the document, the main characteristics of SCRUM are shown step by step, which allowed the development of the project within its tools. Initially, the concepts of SCRUM and the roles that compose it were defined, in order to carry out the adequate monitoring of the project, the information will be recorded in JIRA SOFWARE, which will allow us to carry out the adequate monitoring of each sprint and the necessary supports to support the investigation. The development of the next project begins, determining the backlog product with this artifact, it is clear the requirements for the elaboration of the sprint plannig which allowed planning the structure of the proposed sprints and the elaboration of user stories and the strategies to take to improve the results of each deliverable. Within the following text we also find the market analysis which allows us to know the environment and its consumers in this way we detect opportunities and strengths that we can achieve with the proposal, continuing with the development, the financial analysis was carried out in order to determine the viability of the proposal. Having clear the financial analysis, the identification of the raw material supply, the management of suppliers, definition of the work team and its distribution is carried out, we finalize with the design proposal of the website as the first sales channel.