Diseño del plan de negocio para la para la producción de panela orgánica pulverizada en la vereda jagual ubicada en el municipio de Riosucio (Caldas)

Abstract

Colombia has been one of the largest producer and consumer of “panela” (not centrifugated sugar) per capita worldwide, however, the growth of the industry has not been a technological development or the implementation of better production and marketing practices; It continues to be based on traditional methods, losing exposure in the local market to substitute products such as refined sugar and sweeteners despite having better nutritional values. The lack of diversification and promotion of the product has led to mistakenly considering it as an alternative typical of rural communities or with a low socioeconomic rank without potentializing it as a high-value product in the local and the international market.