Centro agroturístico del café en la hacienda Betania en Toledo, Norte de Santander

Abstract

The thesis project proposes the design of an agrotourism center at Hacienda Betania, located in Toledo, Norte de Santander, aimed at boosting both national and international tourism while promoting the local coffee culture. This study examines the regulatory, environmental, and sociocultural conditions of the site and the hacienda, integrating a program that combines agricultural, educational, cultural, and lodging activities to foster economic and environmental sustainability. The research draws on national and international agrotourism centers and rural hotels as references, emphasizing the preservation of traditional architecture and natural surroundings, and the use of local materials such as brick, wood, and clay tile to reinforce the site's identity. Interviews with owners, employees, and visitors revealed the needs and preferences of primarily domestic and international tourists interested in nature experiences, coffee production, and recreational activities. The architectural proposal respects the terrain and existing eucalyptus forest, strategically orienting views and pathways to maximize connection with the natural environment. The preservation of the hacienda’s main house is included as part of the project’s heritage conservation. This center aims to generate a positive impact on the local community through income diversification, sustainable tourism promotion, and cultural appreciation, complying with Law 2239 of 2022, which supports agrotourism as an economic and social alternative in rural agricultural zones.