Implementación de los procesos estratégicos en Hit Data, para la fidelización de clientes y recordación de la marca

Abstract

The purpose of this document is to present in detail the proposed improvement plan for the advertising and Marketing company, Hit Data, where The main objective focuses on creating and/or improving mechanisms in the planning of strategies of the company's internal processes; in order to retain their customers and attract new ones, the document shows the different aspects that allow the fulfillment of the main goal.

Initially, a diagnosis is made and formulated which allows recognizing the company and likewise what are the internal and external factors that affect the operation of the company, this was carried out through the development of the matrices, stories such as: internal capability profile (ICP), factor evaluation matrix external factors (MEFE), internal factors evaluation matrix (MEFI), MIME matrix, which It is the combination between the evaluation matrices of internal and external factors; matrix of weaknesses, opportunities, strengths and threats (SWOT), and the profile matrix opportunities and threats of the environment (POAM); thus demonstrating that internal factors They can become a threat if they are not executed correctly and efficiently; Delaware Likewise, different processes are created based on executing an action plan to being able to create and correct strategic processes, which is why goals are established and outlined and indicators which will allow establishing compliance with the plan satisfactory.

Through the strategies proposed in the current document, it will be achieved establish customer loyalty, thus creating a need to acquire the services that offer visit data.