Optimización del Proceso de Comodatos Mediante Digitalización en el Área de Visibilidad y Ejecución de Bimbo de Colombia S.A.

Abstract

The professional internship took place at Bimbo de Colombia S.A., in the commercial development area, specifically in visibility and execution, where a critical limitation in the management of commodatum agreements was identified. The process, based on physical forms and manual records, generated recurring errors, document loss, and low data reliability, which made it difficult to track assets and make correct decisions. This situation directly impacted the planning of POP material, the assignment of display units, and the analysis of return on investment in commercial strategies, constituting an operational and strategic weakness for the company.

In this context, the improvement project focused on designing and implementing a digitalization proposal for the process using an EDA device, with the aim of standardizing information capture and ensuring its integrity. The initiative sought not only to reduce errors resulting from manual transcription but also to generate reliable data to serve as a basis for the development of business intelligence. In this way, digitalization is not just an operational adjustment but a strategic tool that strengthens asset management, allows for greater control of in-store execution, and contributes to the overall efficiency of the commercial area, consolidating itself as a significant contribution to the organization's competitive growth.