¿Qué tipo de incentivos socioeconómicos han implementado las organizaciones en el estado de Guanajuato entre 2020 y 2024, y cómo estos incentivos han influido en la productividad interna y la proyección social de las empresas desde la perspectiva de sus actores locales?

Abstract

This research analyzes the impact of the socioeconomic incentives implemented by five key organizations in Guanajuato: Tejas El Águila, Academia de Artes y Oficios Renacimiento A.C., Grupo Vise, Grupo Plasma Automation (GPA), and Universidad La Salle Bajío. The study is descriptive and qualitative, aiming to identify the corporate social responsibility factors driving organizational growth and human development between 2020 and 2024. Variables such as institutional values, certifications, social impact, and innovation strategies are evaluated. Results show that prioritizing employee well-being over profits caused annual turnover to decrease from 30 % in 2020 to 24 % in 2024 (Corresponsal, 2024). According to the official list by CEMEFI–AliaRSE, 168 organizations in Guanajuato held the Distinctive ESR® in 2024, including 41 large enterprises and 127 MiPyMEs, placing the state among national CSR leaders. Guanajuato positions itself as a benchmark in corporate social responsibility, with more than 30 organizations recognized with the ESR® distinction in 2024. Collaboration among business, community, and academia—especially La Salle Bajío University—reinforces a sustainable management model that yields internal benefits and a positive socio-economic impact. The Guanajuato model emerges as a replicable reference in Latin American contexts such as Colombia, demonstrating that CSR is not only ethical but also strategically effective for sustainable development. These empirically grounded findings offer a scalable CSR framework for policymakers and scholars seeking to foster sustainable growth in emerging economies.