Plan de Negocio Casa Chicalá Municipio de Villanueva- Santander

Abstract

Casa Chicalá will be a tourism enterprise located in the municipality of Villanueva, Santander, aimed at offering a unique lodging experience. Visitors will have the opportunity to connect with nature, engage in extreme sports, explore historical sites, and immerse themselves in local traditions. This document aims to demonstrate the financial, operational, and social feasibility of Casa Chicalá, as well as the relevance of this establishment in addressing the need to expand the tourism offer in Villanueva by leveraging its yet-to-be-optimized natural wealth. The objectives, detailed activities, and specific steps necessary to start operations will be defined. The business plan is structured as follows: • Environmental and sector analysis: PESTEL matrix for the external environment and analysis of Porter's 5 forces for the internal environment. • Market study: Surveys to identify stakeholder preferences and inform decision-making. • Technical/operational and organizational study: Technical data sheets for the products offered, organizational chart, and function descriptions manual. • Legal and environmental study: List of permits, licenses, and taxes necessary for the opening and operation of the business. • Financial formulation and evaluation: Budgets, income projections, sales prices, and start-up costs to determine the economic and financial viability of the project. Casa Chicalá aims to become a tourism reference in Villanueva, providing visitors with a complete and enriching experience while contributing to the region's economic and social development.