Modelo para la gestión de información y del conocimiento en la cadena productiva del café, enfocado al eslabón de comercialización del municipio de Moniquirá-Boyacá

Abstract

In the Department of Boyacá, in the province of Ricaurte the cultivation of coffee is one of the products that has had great impact in recent times, given the quality of the grain that is produced, this due to the climate, the lands and the geographical conditions of the región that favor it. During the year 2017, in the department of Boyacá, 8065974 kilos of coffee were harvested, in around 37 municipalities, with Moniquirá from the province of Ricaurte being the largest producer with 1,091,973 kilos (Carolina Leal Acosta, 2018). Given the high coffee production that the municipality represents for the department, there is evidence of the need to guarantee the effective and agile sale of the product at regional, national and international levels. However, it lacks an information and knowledge system that facilitates, the commercialization processes to attack the existing sales gaps from the producer to the final consumer.

Therefore, this research seeks an alternative solution to the analysis of the coffee production chain from the commercialization link, since the coffee production chain exposed by the National Planning Department (DNP) does not contemplate the commercialization link, being this is necessary to complete the production process. This is why we seek to characterize and analyze the production chain, in order to propose an information management model and also a strategic plan, which jointly allows to generate greater competitiveness and added value to the marketing link of coffee in the municipality of Moniquirá.