Informe de práctica empresarial realizada en el Centro de Emprendimiento y Desarrollo Empresarial (CEDE) de la Universidad Santo Tomás, Bucaramanga

Abstract

This document corresponds to the final internship report developed at the Entrepreneurship and Business Development Center (CEDE) of Universidad Santo Tomás, which carries out its functions within the Entrepreneurship line of Social Outreach and University Extension. Problem: During the internship process, shortcomings related to the systematization of activities, operational monitoring, and fulfillment of responsibilities were identified throughout the planning and execution of the institutional event Spark Fest. Objective: To design a logistics optimization and institutional coordination tool aimed at strengthening operational control, activity organization, and process monitoring. Method: The development of this work was based on direct observation, process analysis, and practical experience gained during the organization of Spark Fest and the Entrepreneurship Forum, allowing the identification of operational needs and the structuring of improvement mechanisms applicable to the events organized by the unit. Results: As a result, the Integrated Planning and Logistics Monitoring Matrix for Institutional Events (MIPSLEI) was designed to systematize activities through automated schedules, operational categories, assignment of responsibilities, and logistics tracking. Additionally, a coordination scheme between CEDE and the Business Consulting Center (CCE) was structured in order to strengthen collaborative support among institutional departments. Discussion: The development of this work highlighted the importance of strengthening the systematization and organization of core operational tasks to improve operational efficiency, optimize time management, and enhance the projection of institutional events with greater coordination and growth capacity.