Seguimiento a los Procesos Operativos del Área Comercial de Star Logistics Mediante el Diseño de un Formato de Evaluación de Desempeño

Abstract

The following work has the purpose of suggesting an improvement plan to the company Star Logistics S.A.S. in the area of execution of public contracts, creating a Performance Evaluation format that allows analyzing and identifying specific failures in the logistics chain and their causes, as well as the performance of workers. In addition, it will help the prompt feedback of processes and the establishment of strategies for the improvement of the company and customer satisfaction. Although the possible resistance to change is recognized, the importance of this approach to improve the company's reputation and the profitability of the business is highlighted. The proposal also considers the possibility of extending the format to other areas of the company and establishes clear criteria for performance evaluation, with the objective of identifying processes to be improved and taking corrective actions in an effective manner. In summary, this document seeks to optimize Star Logistics' logistics chain, strengthen relationships with customers and suppliers, and improve the company's competitiveness in the market.