Estudio del impacto de los factores culturales comunitarios en la competitividad y en la sostenibilidad ambiental del turismo termal en los municipios de Choachí-Chocontá y Tabio

Abstract

The department of Cundinamarca is recognized as the most competitive and developed in Colombia (), however, the advance of thermal tourism in the department is still incipient, characterized by low levels of competitiveness. (). On the other hand, the inclusion of the local community in this type of tourism is reduced to the occupation of jobs generated by the activity, a situation that limits the use of the cultural wealth of the communities as a means to improve the competitiveness of the thermal tourism of the department and facilitate support for environmental sustainability in the use of natural resources in this activity. The main objective is to identify the cultural factors of the local community that have the greatest impact on competitiveness and environmental sustainability in thermal tourism, in the municipalities of Choachí-Tabio and Chocontá. From the perception of the community, thermal companies and tourists, thus contributing to the design of business strategies and public policies for the year 2020. The specific objectives are: a) determine the level of impact of each of the cultural factors of the local community on the competitiveness of thermal tourism in the municipalities of Choachí-Tabio and Chocontá from the perception of the community, thermal companies and tourists b) determine the level of impact of each of the cultural factors of the local community on the environmental sustainability of thermal tourism in the municipalities of Choachí-Tabio and Chocontá from the perception of the community, thermal companies and tourists.

The focus of this research is quantitative, based on the literature review, a theoretical framework will be constructed, a representative sample will be determined, a hypothesis will be established and a plan will be drawn up to test it, using statistical methods. (Hernández, Fernández, and Baptista, 2014) .It will have a correlational type scope because an analysis of the behavior of the variables object of this investigation is carried out, to later determine the relationship between them.

The expected results are: - A scientific article Q3 - Participation in a scientific event as a speaker - Direction of a master's degree work - Final technical report