Informe de Práctica Empresarial Centro de Consultoría Empresarial (CCE)

Abstract

This report presents the results of the professional internship conducted at the Business Consulting Center (CCE) of Universidad Santo Tomás by an International Business student. The main objective was to strengthen the CCE's operational and strategic management through the implementation of a comprehensive improvement plan based on specialized consulting services, with specific goals of updating 95% of the business database, executing 90% of scheduled consultations, and achieving over 85% client satisfaction. The document's content is structured into six main chapters covering everything from the internship context to conclusions and recommendations. The methodology combined qualitative techniques such as interviews and SWOT analysis with quantitative tools to measure performance through key indicators. A specialized consulting plan was implemented with three main focuses: operations optimization, competitiveness improvement, and promotion of sustainable growth. Results demonstrated the intervention's success, achieving 95% updating of the business database, 92% completion of scheduled consultations, and 87% client satisfaction. Analysis of these results revealed that the main challenge was SMEs' lack of knowledge about export processes, which justified the proposal for specialized consulting services. The main conclusions highlight that the improvement plan implemented by the intern generated positive impact in three dimensions: CCE's operational efficiency, quality of consulting services, and satisfaction of client businesses. The report recommends continuing the specialized consulting model and expanding its coverage to more productive sectors. The experience validated the importance of professional internships as a bridge between academic training and real business sector needs.