Modelo de optimización de trazabilidad logística del material POP usado en el area de trade marketing en la empresa PepsiCo.

Abstract

The company targeted by this professional internship is PepsiCo, a multinational food and beverage company with operations in Colombia. PepsiCo is dedicated to the production, distribution, and marketing of a broad portfolio of consumer products, including soft drinks, bottled water, juices, as well as prepared foods, snacks, and cereals.

The company's survival in Colombia for several decades reflects its ability to adapt to market changes, diversify its portfolio, and meet the needs of a large population with well-known products such as beverages, snacks, cookies, and cereals.

Given its size and infrastructure, PepsiCo in Colombia is a relevant organization in its sector, with an impact on the national supply chain

(agribusiness, distribution, mass supply), making it an ideal setting for a professional internship focused on process improvement, control, and organizational efficiency.

During my professional internship in the Productivity area of ​​PepsiCo Colombia, a critical problem was identified related to the loss of traceability of point-of-purchase (POP) materials, promotional assets, and displays stored in external warehouses, particularly in the warehouse managed by the logistics provider Logística 361. This led to the current improvement project.