Propuesta de una guía de responsabilidad social como herramienta con miras a su sostenibilidad y expansión de la organización Nebraska agua pura

Abstract

The purpose of this research work is to propose a social responsibility guide that will improve the management of the Nebraska Agua Pura company, with a view to its sustainability and expansion. The problem in which the research was based corresponds to the fact that this organization does not have guidelines and a strategic framework in relation to CSR, which is why the main research question was: What guidelines to establish, implement, maintain and improve Continues an approach to SR in the management, are identified in the Nebraska company pure water? The scope of the research is descriptiveexploratory because it details the way in which the phenomena under study manifest themselves. In relation to the theoretical development of CSR, this has been marked by the various models and approaches that are being built, presenting differences, as well as similarities, hence the need to identify the theoretical-conceptual elements present in the construction of the notion. of CSR, as well as its respective characterization. As main findings, it was established that there is a very favorable image of the company, highlighting aspects such as good customer service, high level of satisfaction (timely responses, attention to complaints, complaints, returns), product sold at a good price, although Failures were also found for which improvement actions must be proposed (customer participation, showing interest in their growth, planning more effective delivery routes).