Informe de práctica empresarial realizada en el Centro de Emprendimiento y Desarrollo Empresarial CEDE

Abstract

This internship report aimed to design and standardize a diagnostic matrix for entrepreneurs supported by the Centro de Emprendimiento y Desarrollo Empresarial (CEDE) at Universidad Santo Tomás, with special emphasis on initiatives interested in internationalization. The tool seeks to facilitate the evaluation, classification, and orientation of entrepreneurial projects, enabling a clearer, faster, and more organized mentoring process. The content of the report is structured around the institutional context, the profile of the CEDE, the roles and functions carried out during the internship, the conceptual and normative framework, the contributions made to the organization, and the conclusions obtained from the experience. The methodology followed a practical, qualitative-applied approach, combining process observation, document review, interviews with mentors, systematization of institutional forms, and the validation of the tool through pilot tests applied to three real ventures at different stages of development (idea, development, and growth). The main results show that the diagnostic matrix reduced diagnosis time by 40%, increased record traceability by 80%, and ensured 100% documentation of mentoring processes. It also strengthened the continuity of follow-up when mentors changed and facilitated the early identification of ventures with potential for internationalization. The discussion emphasizes that standardizing the mentoring process improves the quality of support, reduces dependence on the individual mentor’s subjective criteria, and strengthens articulation with other institutional units, such as the Centro de Consultoría Empresarial (CCE). In conclusion, the designed matrix represents a significant contribution to CEDE’s management, as it provides a practical and sustainable guide that enhances the entrepreneurial experience, strengthens internal processes, and guarantees the continuity of services in the long term.