Informe final de Práctica empresarial Distribuciones Max Repuestos

Abstract

The purpose of this report is to highlight the lessons learned, experiences gained, and contributions made during the training process carried out at Distribuciones max repuestos S.A.S, a company dedicated to the sale of auto parts. The objective is to reinforce the knowledge acquired in the international business program through the practical application of skills such as customer service, inventory management, document handling, and logistics processes, thereby contributing to the strengthening of the company. The methodology of this report is based on a descriptive and observational approach, based on the identification of opportunities for improvement in the commercial area, which led to the design of an improvement proposal aimed at optimizing customer service through digital platforms, by creating a digital service protocol, thus allowing the application of theoretical knowledge acquired in real contexts, generating significant contributions to the company's internal processes, and reaffirming the importance of digital communication and logistical efficiency as pillars of customer service in the auto parts sector.