Modelo de control para medir el crecimiento y las metas vicepresidencia inmobiliaria y constructor Bancolombia

Abstract

The real estate and construction vice-presidency is in charge in Bancolombia of attracting, capturing and serving the main construction companies in the country and more specifically Bogotá, offering its services of construction loans, mortgages, broader mortgages, leasing, among others. This dependency of the bank is made up of a Regional Vice President and four Relationship Managements which are in charge of providing attention and advice to the construction companies that are in Bogotá and its surroundings, offering the portfolio of the bank's products, especially construction credit, which It was created to finance housing and construction projects. To carry out all this, it is necessary that the four Relationship Managements are coordinated and aligned in relation to the objectives and strategies proposed by the Bank, and for this it is important to have a tool that allows to control and measure the indicators. growth and achievement of goals, as well as visualize the level of compliance month by month and thus allow them to act in a timely manner and make decisions or make the necessary adjustments to achieve the proposed objectives. This tool has managed to carry out a more rigorous control of the proposed goals in order for each management to make the necessary adjustments in their compliance strategy, followed by supporting other Managements to achieve the annual objective of the Regional Vice Presidency, since it is teamwork. Additionally, this matrix was presented in monthly meetings before the Constructor Colombia vice presidency, who endorsed and approved the tool so that it could be used as a control method.