RETOS Y OPORTUNIDADES DE LA ACTIVIDAD TURÍSTICA PARA EL DESARROLLO ECONÓMICO Y AMBIENTAL DEL MUNICIPIO DE VILLA DE LEYVA

Abstract

This article analyzes the challenges and opportunities derived from tourism activity in Villa de Leyva, Boyacá, in order to evaluate its impact on the economic and environmental development of the municipality. Villa de Leyva, recognized for its cultural, historical and natural heritage, has experienced a significant increase in the flow of tourists, which has generated economic benefits, such as job creation and the dynamization of sectors such as hotels, gastronomy and local commerce. However, this growth has generated challenges in terms of environmental sustainability and proper resource management, which puts at risk the preservation of its natural environment and the quality of life of its residents. The research addresses the current situation of tourism in Villa de Leyva, identifying the main challenges and opportunities in the economic and environmental areas. Tourism has proven to be a key economic driver, but the lack of adequate infrastructure and the pressure on natural resources require efficient and responsible management. Ecotourism, environmental education, and control of tourist flows are some of the sustainable strategies that could help balance economic growth with natural heritage conservation. Villa de Leyva faces the challenge of achieving sustainable tourism development that benefits both the local economy and the environment. To this end, it is essential to implement public policies that promote responsible tourism, involving the community in the planning and execution of initiatives that ensure the economic and environmental future of the municipality. Keywords: Challenges, opportunities, tourism, economic development, environmental development.