Análisis comparativo de las preferencias de formación en programas de posgrados de ingenierías, ciencias económicas, administrativas y afines en los departamentos de Norte de Santander y Bolívar, respecto a la demanda laboral de las principales ciudades de Colombia

Abstract

The purpose of this document was to compare preferences for postgraduate training in engineering, economics, administrative and related areas in Norte de Santander and Bolívar with the current labor demand in the main cities of Colombia, taking into account the interest of the Universidad Santo Tomás in this market to expand its educational offer specifically the Master in Administration of the Bucaramanga Section to places that have historically been strategic for the institution. For the above, a descriptive and analytical research was carried out with quantitative and qualitative data from secondary information sources such as the “Survey on trends and preferences for postgraduate courses” in which the authors of this project were research assistants, job boards to consolidate a database of job vacancies and the SNIES, as well as articles and reports that helped structure the information on labor demand, training preferences and the characterization of the educational offer. It was found that in the study departments the basic areas of knowledge that showed the greatest interest were engineering, economics, administration and the like. With respect to the preference for complementary training, professionals were inclined to study a master's degree or specialization. Regarding the labor demand in the main cities, most of the vacancies were presented in the tertiary sector made up of services, consultancies and advisory services. Finally, the importance of postgraduate studies in the markets of interest was highlighted.