Propuesta de formación en turismo comunitario en el Municipio de San Miguel de Sema, Boyacá.

Abstract

This work presents a proposal for training in community tourism for the municipality of San Miguel de Sema, Boyacá, Sirigay village, with the aim of strengthening local capacities in sustainable management, community participation, and the appreciation of natural and cultural heritage. From a qualitative and interpretive approach, the action research methodology was employed, using techniques such as empirical observation and the application of questionnaires to community members. The findings reveal issues such as low tourism competitiveness, limited economic diversification, and insufficient training in sustainability, along with emerging opportunities linked to local products such as honey, cheese, and sweets. The community expressed interest in training processes that include tourism guiding, local history, customer service, and digital marketing, as well as strategies that promote social cohesion and a sense of belonging. It is concluded that San Miguel de Sema has a high potential for the development of community-based tourism, provided that situated, participatory, and transformative educational programs are implemented. The curriculum proposal is based on three pillars: sustainable tourism management, technical and cultural training, and strengthening collective identity, with the aim of empowering the community as the protagonist of its own territorial development.