Datos cualitativos y aprendizaje social: Percepción Social de Alicia en el País de las Maravillas

Abstract

This project seeks to establish what type of image related to the story of Alice in Wonderland is the most remembered and the one most associated with Lewis Carroll's classic story. To achieve this, it uses a critical exploratory methodology that combines qualitative and quantitative social network analysis techniques. Alice in Wonderland has inspired numerous authors and artists over the years, demonstrating its ability to connect with people from different times and cultures. The methodology used focuses on the analysis of the connections and preferences that social network users establish with the different versions and visual interpretations of Alice's story. Through interviews and focus groups on digital platforms, qualitative information on audience perceptions is collected and the information is triangulated to establish results. By focusing on the connections and preferences of social media users, this study aims to identify the versions and interpretations of the story that have the greatest evocative power and that best reflect the relevance of this classic today.