Estudio de factibilidad para la creación de microempresa productora y comercializadora de bizcocho de achira

Abstract

This project seeks to identify the feasibility of creating a Colombian company producing and commercializing typical achira biscuit, in the municipality of Paicol, department of Huila. The target market located in the city of Bogotá seeks to decentralize the sale of the product that has been regionalized in a few municipalities in the Andean region of Colombia. Families of Huila have been leading the production of typical achira biscuits for many years, which is why this department obtained the designation of origin of the product. The raw materials of the area have a significant influence on the quality and properties of the achira biscuit, which is why it is proposed that the company have its production plant in the department of Huila. Taking into account the above, as an innovative component on the product, traditional achiras of colors and flavors are included in order to create consumer habits in children and young people. Regarding the collection of data, some producing families were identified as an important source of information for the project proposal, secondary information from sources such as the National Administrative Department of Statistics - DANE and the Office of Productivity and Competitiveness of Huila. At the conclusion of the study, it has been identified that, under the market conditions described above, the business model defined and the financial resources available, the project is not feasible, mainly because it incurs costs of packaging, transportation and storage. that deteriorate the margin and profitability by taking it to the end customer.