Análisis de la relación entre el currículo del programa de administración de empresas de la CUN y las habilidades blandas demandadas por el mercado laboral actual.

Abstract

The aim of this research was to analyze the relevance of the curriculum content and teaching methodologies of the Business Administration program at the National Unified Corporation of Higher Education (CUN) in relation to the current demands of the business environment, with a particular emphasis on the development of soft skills and strategic thinking. The study was conducted using a mixed-methods approach with a descriptive-analytical design and a cross-sectional scope. Data were collected through a Likert-scale survey administered to senior undergraduate students and program graduates, complemented by a documentary review of academic and institutional sources related to employability, curriculum relevance, and professional competencies. The findings reveal a generally positive perception of the education received. However, opportunities for improvement were identified in strengthening soft skills such as leadership, effective communication, critical thinking, teamwork, adaptability, decision-making, and strategic thinking, all of which are highly valued in today's business sector. In addition, the results highlight the need to reinforce active learning methodologies and to promote stronger collaboration between academia and the productive sector. The study concludes that the continuous updating of the curriculum and the incorporation of pedagogical strategies focused on the comprehensive development of competencies can significantly reduce the gap between academic education and labor market demands. Consequently, these improvements can contribute to preparing more competitive, relevant, and well-qualified professionals capable of addressing the challenges of today's organizational environment.