Sin Tanto Complique: Accesibilidad y Eficiencia de la Señalética de Transmilenio

Abstract

Signage in mass transit systems plays a fundamental role in guiding users and ensuring accessibility, particularly in cities with high passenger volumes such as Bogotá's TransMilenio. However, the current signage design presents significant complexity and limitations, often requiring users to have prior knowledge of the city and the system’s operation. This results in confusion, delays, and, in some cases, a sense of insecurity, especially among individuals unfamiliar with urban mobility in Bogotá. In response to the need for a more intuitive and comprehensible signage system, this study proposes the development of graphic tools that serve as complements or, when necessary, alternatives to the existing signage in TransMilenio. Building upon the system's current structure, the research process begins with an in-depth review of official manuals and prior studies. Subsequently, user experiences are gathered to identify key weaknesses in the signage-user interaction. These insights inform the prototyping of revised signage solutions that aim to improve clarity and usability. The proposed improvements focus particularly on the visual representation of routes, stations, and the relationships between them, both in maps and route tables.