El comercio electrónico, una oportunidad en tiempo de crisis para el sector de víveres y abarrotes.

Abstract

E-commerce ended up being one of the protagonists and generator of opportunities in the midst of the situation generated by the Covid-19 pandemic, while many companies entered a critical state and many were even forced to close the doors permanently, others decided adapt to the situation and not give up looking for alternatives that would allow them to survive and stay afloat, and electronic commerce is the opportunity they needed, both for companies and consumers who had to change the way of purchasing consumer items. However, there is a prevention issue that prevented e-commerce from growing in the best way, however, in current news it can be seen that people in the midst of the situation generated by the Covid-19 pandemic, saw themselves in the need to face the distrust to buy through electronic means, which is evidenced in the significant growth that e-commerce has had in the last year. Precisely one of the sectors in which customers had some prevention when making online purchases, were food and grocery products, because they have the habit of acquiring these items in person, however, the situation caused the people will give an opportunity to this economic activity within e-commerce. The purpose of this work is to analyze the context, behavior and opportunities of electronic commerce, which have been generated in the midst of the situation, generated by Covid-19 in food and grocery distribution companies. Likewise, the work is thought deductively, that is, the different themes are developed in a consistent way; The research methodology used is documentary, where secondary and tertiary sources were used, the instrument implemented within the research are the bibliographic worksheets with the authors' references that have content related to the central theme. Among the conclusions found once the research work was carried out, there is the fact that e-commerce has been a great opportunity for companies and consumers in the midst of the eventuality generated by Covid-19, who found an alternative to continue marketing And by acquiring the products and services, in turn, this situation gave it the impetus that ecommerce needed to grow and position itself, also, we must highlight the adaptability of people and companies to face adverse situations, since They found different alternatives to continue developing the different activities that they habitually carried out before the pandemic, such as studying, interacting, working, purchasing products, among others; and technology has been a great support in the middle of the process. Keywords: Adaptability, crisis, opportunity, food and groceries, alternatives.