Análisis de procesos de diseño en las empresas Emtelco, Petroworks y Fundación Búsqueda y Rescate, para concluir con mejoras en los procesos de cada empresa

Abstract

The following project presents the analysis carried out on the design processes developed by the interns of the companies Emtelco, Petroworks and the Foundation “Busca y Rescue". Thanks to inter-institutional agreements, these three companies have interns from the Graphic Design career at the Universidad Santo Tomás. This study was developed by analyzing in depth the design processes carried out the interns during their stay in the companies, for which the activities were characterized carried out taking into account the way in which the orders were requested by the bosses direct lines, the type of part, the time taken in the part design process and the different ways that each one found to resolve the requests; this in order to define and compare the design processes of the different companies and to be able to improve the good practices of the themselves. It is important to note that within the steps prior to the analysis it was found that the first The common point of the work carried out by the interns is that the majority of parts developed They were intended to inform about different processes or internal events of the institutions communicating and putting in contact with different actors of the same, for which in addition to The concept of the design process was taken into account that of corporate communication. To go deeper into the analysis, it is necessary to understand that a design process is “... the specific series of events, actions or methods because a procedure or set of procedures, in order to achieve a purpose, goal or intended result. " (Best, 2006, p. 114). Qualitative studies dealing with design processes analyze the way in which design is used in different companies, it is taken into account how designers work 10 hand in hand with other people from different disciplines and how the design process is managed to deliver adequate results. In this way you want to know how the design is managed, having consider how work teams solve and organize the skills they need to be successful (Design Council, 2007, p. 3). This project is carried out with the interest of better understanding the operation of the design and its characteristics within each company, determine its stages and understand the roles assumed by the different actors. This type of study makes it possible to propose improvements within institutions, optimize the professional skills of graduates and at an educational level provides the opportunity for the academy to keep up-to-date on what the market. In the first section of the document it is defined that it is a design process and it is investigated in each of the different methods that have been developed in different historical stages, emphasizing the processes that are related to those developed in the companies mentioned. In addition, corporate communication is defined from what Capriotti raises (2009). In the second section we find the systematization of the design experiences of each internship during the first quarter of 2021, focusing on the methodology used to carry out the analysis of the activities, the work flow defined in each of the companies, the model defined for each case and the type of pieces they made. Finally, the last section presents the conclusions of the analysis carried out by interns based on the systematization of their experience and on the models found within of companies.