Estudio de prefactibilidad con metodología del marco lógico como estrategia territorial de expansión para emprendimientos gastronómicos tradicionales con enfoque artesanal en el departamento del Tolima, caso piloto RAPIJOB

Abstract

This business case addresses the stagnation of traditional and artisanal gastronomic ventures in the department of Tolima. Despite their cultural and economic potential, they lack structured strategies for territorial expansion, limiting their growth, access to financing, and impact on regional development. To address this, the objective is to determine the technical, financial, and territorial feasibility for the venture's expansion into municipalities of Tolima, through the design of a replicable strategy that strengthens local gastronomy and promotes economic development. To achieve this, the Method is based on a case study, RAPIJOB, primarily applying the Logical Framework Methodology (LFM) to conduct an analysis of stakeholders, problems, objectives, and alternatives, culminating in an Ex-ante evaluation of the proposed business model.