Plan de negocios para la creación y puesta en marcha de la empresa Fitness Manufacturing

Abstract

The closings of gyms have made the behavior of the people who attended them look for new alternatives, so a business plan was proposed for the manufacture and distribution of exercise machines, and the behavior of the customer niche is 25 people. At 29 years of age, its target market is 7,485 people and the project will begin in the city of Bogotá and its surroundings. With annual income of around $ 230,000,000 pesos, with a technical study that aims to lay out the plant with a U-shaped manufacturing cell, which was analyzed with simulation tools to more accurately quantify the monthly production capacity, then it was concluded that it would meet the demand of the first year. In addition to this, the costs and expenses of the first year of $ 219,000,000 pesos were quantified, and an equity of $ 21,025,000, which will offer a net profit of $ 50,560,446 pesos for the third year.