Plan de mejoramiento empresarial de unidades de servicio de la comunidad ubicada en el asentamiento luz de salvación II del municipio de Bucaramanga

Abstract

The seedbed of undertaking of the CAYPRO research group, a business improvement plan was developed, carrying out the program of social intervention with the project "business improvement plan of productive service units" in the Luz de Salvación II community belonging to the commune 11 south of Bucaramanga whose stratification oscillates between level 1 and 2, which has been intervened by the Santo Tomas University and by the Club de Leones who offer accompaniment and support in carrying out the methodological proposal. Each time the competition in production and service, require that the productive units are better prepared to face the market because of the great variety in supply and demand, consumers are increasingly demanding and educated, which no longer only look for quality and good prices, but also good customer service. Each business in the community was identified, a diagnosis was made to identify the shortcomings of each one of them. Training in the financial economy, food handling by the mayor's office, customer service training and ending with market expansion; allowing these communities to generate a positive impact in the improvement of their income as they become more loyal to the clients to whom the different products offered by this community will be directed.