Dispositivos de vigilancia y control social en los códigos comunicativos multimediales de las redes sociales Facebook y Twitter.

Abstract

This project starts from the intention to investigate which devices of surveillance and social control are articulated through the discourse of social networks as scenarios that promote public opinion. "Control Society" is the name that Gilles Deleuze (1991) gives to a new construction of society characterized by the deployment of mechanisms designed to supervise, coerce, persuade, monitor and control the individuals that make up that society. In this sense, the analysis of the research comprises that digital platforms are part of the aforementioned control society, and, under that framework, social networks become an object of application of surveillance and social control devices. The researcher's task is to know and understand the operating logics of surveillance and control devices operating on the social networks Facebook and Twitter. The project places its study based on the political campaign of the plebiscite of October 2, 2017 and as this campaign was carried out through these platforms. Methodological design takes a phenomenological and hermeneutic approach, which allows to address the problem by observing power relations in digital scenarios.