Determinar herramientas comunicativas y lineamientos gráficos para el proceso creativo de piezas gráficas para el Instituto de Lenguas y el Instituto de Gestión del Talento Humano

Abstract

This analytical internship report was developed in the premises of the Instituto de Lenguas Fray Bernardo de Lugo O.P. and the Department of Human Talent Management of the Universidad Santo Tomás. The Graphic Design intern works in the digital area, with the objective of generating informative content of interest to the community of Tomas through social networks. Subsequently, the intern finds the idea that the contents are easy to interpret and attract the attention of the target audience. Currently, social networks daily determine a very high percentage of consumption and has been one of the best allies for marketing, as it would help to have more closeness and interaction with users by creating interactive and educational content, in relation to this Clow and Baack (2010) say that "Many marketing experts believe that it is a very effective method to reach modern consumers, especially the market of the especially the more Internet-savvy youth market" (p. 253). The realization of this project highlights graphic design within the work environment, it gives the opportunity to the practitioners to exploit their abilities and skills acquired during their professional studies. Therefore, it has been taken into account to analyze in each assigned unit what communication strategies the previous interns were carrying out in their graphic pieces. In the same sense, it is important to discuss about the graphic guidelines that should be In the same sense, it is important to discuss about the graphic guidelines that should be taken into account for the realization of the same, which will be presented to the units so that there are better results and can strengthen its graphic line.