dc.contributor.author	Sánchez Zambrano, Diego Fernando	spa
dc.contributor.author	Alcalá Zárate, Luisa Fernanda	spa
dc.contributor.author	Granados Delgado, Oscar Emmanuel	spa
dc.contributor.cvlac	http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001334638	spa
dc.contributor.cvlac	http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001594929	spa
dc.contributor.cvlac	https://scienti.colciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001562611	spa
dc.contributor.googlescholar	https://scholar.google.es/citations?user=C4uhXScAAAAJ&hl=es	spa
dc.contributor.googlescholar	https://scholar.google.es/citations?user=CV-X6RoAAAAJ&hl=es	spa
dc.contributor.googlescholar	https://scholar.google.es/citations?user=vOW39zoAAAAJ&hl=es	spa
dc.contributor.orcid	http://orcid.org/0000-0002-6080-2860	spa
dc.contributor.orcid	https://orcid.org/0000-0001-9227-2318	spa
dc.contributor.orcid	https://orcid.org/0000-0002-7422-8388	spa
dc.coverage.campus	CRAI-USTA Bogotá	spa
dc.date.accessioned	2020-04-13T15:20:04Z	spa
dc.date.available	2020-04-13T15:20:04Z	spa
dc.date.issued	2019-08	spa
dc.description	Las organizaciones del sector deporte se encuentran con el problema de la deserción en las prácticas de actividades deportivas y la metodología de Diseño de Experiencias Deportivas (SX) es una oportunidad para estas organizaciones de fidelizar a los consumidores deportivos. El propósito de la presente propuesta es diseñar nuevas experiencias del consumidor deportivo, bajo los principios de diseño inclusivo como estrategia para la competitividad y la gestión en organizaciones del sector deporte. El proyecto será una investigación por medio del diseño, con un alcance exploratorio y enfoque cualitativo. Se empleará el método “CAR@TUM user experience” promovido en la Munich Technical University (TUM).	spa
dc.description.abstract	Organizations in the sports sector face the problem of desertion in the practice of sports activities and the methodology of Design of Sports Experiences (SX) is an opportunity for these organizations to build loyalty among sports consumers. The purpose of this proposal is to design new experiences for the sports consumer, under the principles of inclusive design as a strategy for competitiveness and management in organizations in the sports sector. The project will be an investigation through design, with an exploratory scope and qualitative focus. The "CAR @ TUM user experience" method promoted at the Munich Technical University (TUM) will be used.	spa
dc.description.domain	http://unidadinvestigacion.usta.edu.co	spa
dc.format.mimetype	application/pdf	spa
dc.identifier.uri	http://hdl.handle.net/11634/22376
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dc.relation.references	I. Michailidou, "Design the Experience First: A Scenario-Based Methodology for the Design of Complex, Tangible Consumer Products." , Universitätsbibliothek der TU München, 2017	spa
dc.rights	Atribución-NoComercial-SinDerivadas 2.5 Colombia	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/2.5/co/	*
dc.subject.keyword	Design	spa
dc.subject.keyword	Consumer	spa
dc.subject.keyword	Sport	spa
dc.subject.keyword	Organization and management	spa
dc.subject.keyword	Design	spa
dc.subject.keyword	Consumers	spa
dc.subject.keyword	Sport	spa
dc.subject.keyword	Organization and management	spa
dc.subject.proposal	Diseño	spa
dc.subject.proposal	Consumidor	spa
dc.subject.proposal	Deporte	spa
dc.subject.proposal	Organización y gestión	spa
dc.subject.proposal	Design	spa
dc.subject.proposal	Consumers	spa
dc.subject.proposal	Sport	spa
dc.subject.proposal	Organization and management	spa
dc.title	Diseño de experiencias del consumidor deportivo como estrategia para la competitividad y la gestion en organizaciones del sector deporte.	spa
dc.type.category	Formación de Recurso Humano para la Ctel: Proyecto ejecutado con investigadores en empresas, industrias y Estado	spa

Diseño de experiencias del consumidor deportivo como estrategia para la competitividad y la gestion en organizaciones del sector deporte.

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