Sukulent@ – Joyería botánica tienda ambiental, un espacio de observación, reflexión y creación

Abstract

This document presents the business plan and feasibility analysis for Sukulent@ Botanical Jewelry, a commercial value proposition focused on highlighting urban flora through aesthetic and natural pieces. The study begins with the theoretical and legal foundation of the company in its initial phase, showcasing the beauty of flora alongside a dialogue on the importance of vegetation in urban territories such as Bogotá and Chía. Through a market study using non-probability sampling, the customer profile was identified as female (25–35 years old) with a preference for subtle accessories and physical sales channels; these findings allowed for the establishment of commercial strategies and product evolution within the operational plan. Financial viability, a fundamental part of the project, evaluates results over a 4-month period and calculates 3-year projections. From these, an IRR (Internal Rate of Return) of 79% was obtained for the base year projection (excluding inflation adjustments), indicating that the initial investment can be recovered within the first year of execution, allowing for reinvestment to enhance the commercial proposal. The indicators demonstrate that the business is financially sustainable, technically feasible, and capable of achieving a short-term return on investment. Finally, hybrid distribution strategies and continuous improvement plans are proposed to ensure brand scalability. It is concluded that Sukulent@ is a creative and innovative botanical jewelry proposal with high commercial value, as well as a business model with a high profitability index within the artisanal jewelry sector.